Image Working Group

The Image Working Group has been formed by volunteer industry and Government stakeholders. It meets as required and actions are delivered by members.

Mission: To increase stakeholder and public awareness of the marine industries value. 

Achievements:

  • The IWG has generated press coverage of the new collaborative action in the marine industries and has supported influencers in communicating the change
  • It has developed the UK Marine Industries Alliance brand and associated web portal 
  • It has also presented the strategy development to regional audiences.

Broad Objectives:

  1. To develop and implement a unified voice to engage target audiences
  2. To define and implement an image change plan
  3. Annually to establish common statistics for the marine industries and Maritime UK
  4. To establish an annual marine industries forum